Earned Media and Placements

• To promote CU Denver’s newly refreshed brand, we pitched and placed a human-interest feature profiling one of our brand stories, Will Mundo, in The Denver Post.
• As CU Denver aspired to build Colorado’s first innovation district and associated engineering building, we introduced this concept to 5280 Magazine and secured inclusion in an article about the future of Denver.
• With an eye toward revolutionizing higher education, we helped to reintroduce CU Denver – and its ambitious 2030 strategic plan – to The Denver Post.
• With strong expertise and leadership in neurodiversity, we supported SJU’s Kinney Center for Autism Education and Support with multiple and local and national placements including The Washington Post.
• When former Jefferson Health CEO looked to radically consumerize health care, we helped to get him noticed by Fast Company with inclusion on the publication’s Most Creative People in Business list.
• As the United Way of New York City sought to reposition itself as a modern-day nonproft supporting economic and community development particularly in underrepresented communities, we helped former CEO Sheena Wright earn a placement in Essence.
• When the Community FoodBank of New Jersey aimed to gain greater visibility – and philanthropic support – in the NYC metro area and nationally, we came through with a placement in The New York Times.
• As edX, the Harvard-MIT online learning startup, sought to increase market start in its quest to democratize education globally, we secured coverage on CBS national news, the Colbert Report and Financial Times.
• For college prep nonprofit Harlem Educational Activities Fund, we coordinated the placement of a leadership profile in The New York Times in an effort to enhance reputation and fundraising.
• As Pep Boys launched a new business strategy, brand and merchandising that yielded strong financial performance, we advised on public relations strategy and supported earned media coverage, including an appearance on NPR.